7-Eleven Continues Brainfreeze Season with Snack-Inspired Fashion Collabs

IRVING, Texas, July 26, 2022 /PRNewswire/ — To keep fans feeling hot and staying cool this Brainfreeze Season™, 7-Eleven, Inc. is releasing unexpected and exclusive collaborations with fan-favorite snack and beverage brands to take wardrobes to an ELEVEN. Customers who purchase participating products at 7Eleven®, Speedway® or Stripes® stores can win bespoke apparel and accessories inspired by the snacks they know and love.

Looking for a sole mate? Sneakerheads are in for a treat because a few lucky customers will win a custom pair of sweet (and unique!) kicks, including:

  • Slurpee® x What the Fanta: Designed by Jake Danklefs of Dank & Co.these sneakers are adorned with Slurpee drink branding and shapes that mimic splashes of water.
  • 7-Eleven x Dunkaloos™: Nostalgic for the 90’s? These kicks, designed by creative agency partner Select and hand-painted by Tyler Wallachfeature Fred – the mascot for the brand’s iconic frozen beverage, surrounded by confetti-like patterns.
  • Shoe Surgeon x Reese’s: These shoes are as irresistible as the candy itself – featuring orange-colored mesh panels, chocolate-hued sides, and a peanut butter-toned ankle panel with a buttoned pocket.

Care more about the ‘fit? Customers also have the chance to win a break dancing-inspired Red Bull BC One capsule featuring Fred, complete with a hoodie, drawstring backpack, and hat to encourage fans to dance their way through summer. Or, add some spice with the Flamin’ Hot x Braille collectionfeaturing a crewneck sweatshirt, hat, skateboard and shoes with flame-printed shoelaces.

“Brainfreeze Season is a time for us to help our customers quench their thirst for Slurpee drinks…music…and, of course, fashion,” said Marissa Jarratt7-Eleven Executive Vice President and Chief Marketing Officer. “We know our customers are always on the cutting edge of culture and style, and are looking for ways to get even closer to the brands they love – so what better way to reward our loyal fans than with these one-of-a-kind designs?”

For a chance to win, 7‑Eleven, Speedway or Stripes customers must purchase select items through the 7Rewards® and Speedy Rewards® loyalty programs or via 7NOW® delivery. Participating products include Big Gulp® beverage fountains, Slurpee drinks, Red BullFanta, Reese’s, Dunkaloos, all Doritos, Ruffles and Cheetos varieties, and more. Better yet, when customers purchase the product featured on their 7-Eleven and Speedway app each week, they earn double entries for double the chance to win*.

For more details on how fashionistas can land the season’s hottest looks, visit or download the 7-Eleven and Speedway apps from the App Store or Google Play, or by visiting or

*NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 5/25/22 at 12:00:01am CT & ends 9/6/22 at 11:00:00 pm CT. Open to legal US residents physically residing in the 50 United States or DC who are 13+ years old (minors must have parental consent to participate). Odds of winning depend on # of eligible entries. Sponsor: 7-Eleven, Inc. For full rules, free and other methods of entry, full prize details, and restrictions, see Official Rules at

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the convenience-retailing industry. Based in Irving, Texas7-Eleven operates, franchises and/or licenses more than 13,000 stores in the US and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry -leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program with more than 50 million members , place an order in the 7NOW® delivery app in over 2,000 cities, or rely on 7-Eleven for bill payment service, self-service lockers and other convenient services. Find out more online at

SOURCE 7-Eleven, Inc.


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