Fashion

Embrace Your Inner Coastal Grandmother With These Nordstrom Fashion Finds


Here’s how to attain the coastal grandma aesthetic. Grace Kamin for Observer

If there’s one viral TikTok fashion trend to get behind this summer, it’s surely the coastal grandmother aesthetic. For those of you that have, against all odds, somehow managed not to come across the term yet, it’s a phrase coined by TikToker Lex Nicoleta: “If you love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cozy interiors and more, there’s a good chance you might be a coastal grandmother,” she explained in a video that currently has 2.4 million views.

The coastal grandmother wardrobe is all about a neutral color palette, with staple pieces like classic striped shirts, plush cashmere sweaters, breezy button downs and a whole lot of linen. The look is lightweight, laidback and effortlessly chic, embodying all the best aspects of coastal living. If you’re still having trouble picturing the aesthetic, just look to the patron saint of coastal grandmothers, also known as Diane Keaton in Something’s Gotta Givewith her white turtlenecks, flowing linen pants and tastefully decorated oceanfront home.

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The coastal grandmother is easygoing but polished, often spotted gardening, cooking or reading while lounging in her beach cottage, and often pouring a glass of wine to sip while relaxing on her cushy ecru-colored couch. Oh, and spoiler alert: you don’ t actually have to be a grandma or live in a beach town to embrace the coastal grandmother aesthetic, because this is an aspirational mindset we’re going for here.

Now that you’re ready to channel your very fashionable inner coastal grandmother, you’ll want to look the part. We’ve done the hard work for you and gone through all the best items from Nordstrom’s Anniversary Sale, which ends on July 31 , to help you embody the coastal grandmother aesthetic. Below, see the best coastal grandmother-inspired items to buy before the Nordstrom sale comes to a close.

All featured products are independently selected by Observer editors. When you buy something through our links, we may earn an affiliate commission that supports our work.

  • Boss.

    Boss Fittina Stripe Sweater

    $179.99 (was $278), Shop Now

  • BTB Los Angeles.

    BTB Los Angeles Sunday Morning Straw Tote

    $99.99 (was $168), Shop Now

  • Veronica Beard.

    Veronica Beard Crosbie Raw Hem High Waist Wide Leg Jeans

    $198.90 (was $298), Shop Now

  • Rails.

    Rails Ivy Long Sleeve Drawstring Dress

    $132.99 (was $198), Shop Now

  • Eric Javits.

    Eric Javits Ellie Straw Hat

    $175.90 (was $265), Shop Now

  • Faherty.

    Faherty Gemina Linen Dress

    $109.99 (was $168), Shop Now

  • BP.

    BP Oversize Cable Knit Cotton Blend Vest

    $34.99 (was $59), Shop Now

  • Veronica Beard.

    Veronica Beard Salton Slide Sandal

    $199.99 (was $295), Shop Now

  • Madewell.

    Madewell Bobble Cardigan Sweater

    $74.99 (was $118), Shop Now

  • Levi’s.

    Levi’s Wedgie High Waist Crop Straight Leg Jeans

    $64.90 (was $98), Shop Now

  • Barefoot Dreams.

    Barefoot Dreams CozyChic Lite Circle Cardigan

    $79.90 (was $116), Shop Now

  • Rails.

    Rails Ellis Organic Cotton Button-Up Shirt

    $109.99 (was $168), Shop Now

  • Proenza Schouler.

    Proenza Schouler Smocked Sleeveless Midi Sundress

    $329.99 (was $495), Shop Now

  • Treasure and Bond.

    Treasure and Bond Crop Cable Knit Cotton Blend Sweater Tank

    $38.90 (was $59), Shop Now

  • P448.

    P448 Cancun Sneaker

    $219.99 (was $325), Shop Now

  • Rails.

    Rails Rumi Smocked Sleeveless Dress

    $149.99 (was $228), Shop Now

Embrace Your Inner Coastal Grandmother With These Nordstrom Fashion Finds

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