Fashion

The Latest Challenge in Costume Design: Reimagining Influencer Fashion


The aspirational influencer narrative creates a captivating and timely allegory — if not cautionary tale — for a film or television protagonist on a quest of self-discovery and recognition. Of course, what these characters wear is essential to their (disseminated-through-the- internet) journeys, as they seek validation from society at large, their peers and perhaps their harshest critics: themselves.

At the surface, Instagram-worthy outfits and clout-chasing designer labels worn by our favorite on-screen characters — like in “Emily in Paris,” costume designed by Patricia Field and Marylin Fitoussi — create a riveting fashion fantasy. The eye candy keeps us clicking into the next episodes, and has been proven to inspire our wardrobes. But these outfits are also sending a message.

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