If you have recently come across a lot of ‘pink’ color on social media, you are not alone! There is a new fashion trend, featuring the hot pink color, that has taken the world by storm, and it is inspired by none other than Barbie.
Termed ‘Barbiecore’, the trend has turned everything hot pink, from red carpets to stores and your Instagram feed. The trend, which is aligned with the upcoming Barbie film starring Margot Robbie and Ryan Gosling, rose in popularity in the fashion industry first. Read on to know what Barbiecore is all about and how did it originate.
What is Barbiecore Trend?
Barbiecore trend features all-pink outfits. Celebrities and social media users have been dressing up in everything pink, from monochrome neon pink looks to bubblegum accessories, channeling the feminine aesthetic inspired by Mattel’s iconic doll Barbie.
The actual purpose behind the trend is to break down stereotypes and make a statement on feminism. Los Angeles-based fashion blogger Chazlyn Yvonne Stunson said about the trend, “I think we have changed the way we think about the stereotypical Barbie girl with blonde hair and the perfect body. Nowadays, we are seeing all kinds of individuals, such as myself, partake in the aesthetic.”
In the recent past, many celebrities were seen rocking the ‘pink’ look. At the 2022 Grammy Awards, Justin Bieber appeared in a bright fuchsia beanie while Saweetie rocked a hot pink dress. Pink was the prominent color at this year’s Met Gala red carpet as well, with Sebastian Stan dressed head-to-toe in a pink monochromatic look and Glenn Close in an electric pink suit.
Many stars have also thrown Barbiecore-themed parties, including Khloe Kardashian’s 38th birthday party in June and Margot Robbie’s birthday party in July this year.
How Did Barbiecore Trend Start?
Though Barbie has been in the spotlight since its launch in 1959, the trend has recently risen to prominence. During the 2020 Valentino Fall runway show, which debuted in March, the luxury house presented its Valentino Pink PP collection. The house developed a brand new color in collaboration with Pantone, and referred to it as ‘Valentino Pink.’
All the models on the runway were seen wearing the Valentino Pink color from head to toe. Subsequently, the color became the highlight of many red carpet events. Barbiecore has now become a trending hashtag on TikTok with nearly 15 million views. It has also seen a high search volume on Etsy, up by 35% in the last three months compared to last year.
How to Dress in Barbiecore?
If you want to follow the trend, you just need to embrace the pink color. Though hot pink is preferred, other shades such as bubblegum and fuchsia also embody the Barbiecore vibe.
Etsy trend expert Dayna Isom Johnson said in a statement, “A much-welcomed mood-booster after the last few years, ‘Barbiecore’ is all about embracing vibrant hues — particularly the doll’s signature hot pink — in everyday life.”
“And with many nostalgic for simpler, sunnier, and more carefree times, it only makes sense that this ’80s-inspired, unapologetically pink aesthetic is taking center stage as the ‘it’ style of the summer,” she added.
Now that you know all about Barbiecore, let us know if you will also be embracing pink and be a part of the trend.