Kanye West Is Pulling Out Of A Major Fashion Partnership Over ‘Contract Violations’

In the fifty-odd years that The Gap (GAP) ‘s been around, nothing helped its “cool brand” image quite like partnering with Kanye West.

Back in 2020, star rapper who now goes by Ye first announced a 10-year partnership in which his Yeezy clothing line would be sold in Gap Stores.

Gap stocks instantly soared by more than 30%, while some of the most popular items in the new line sold out within minutes of being dropped. Some of the most recognizable items from the partnership are a bright blue puffer jacket and foam running shoes popular with sneakerheads.


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