Fashion

Havaianas and Rotate have created limited-edition thongs


IN PARTNERSHIP WITH HAVAIANAS
WORDS BY MAEVE KERR-CROWLEY




Fashion thongs.

As we put winter behind us, it’s time to start thinking about brighter, warmer things. Picture, if you will, sun on your skin, a healthy slathering of sunscreen and days spent outside with fewer than six layers of clothing on.

This also means it’s time to bust out that icon of Australian summers – a good old-fashioned pair of thongs. Havaianas is getting in the mood by collaborating with Copenhagen-based brand Rotate on a new three-piece collection, available exclusively online. The collab combines Rotate’s high-glam vibe with the laidback Brazilian spirit of Havaianas.


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Havaianas’ Global Marketing VP, Mafê Albuquerque, says of the release, “Partnering with such a cool fashion brand as Rotate helps us to reinforce our brand essence. Havaianas is more than a thongs brand; it represents a free lifestyle and way to express ourselves .

“This is deeply connected with fashion and shows that our product can be used as a statement in different usage occasions, from pairing it with light dresses to explore the city or spending the day at the beach. We are truly delighted to work with Rotate on this collaboration.”

It’s about time that thongs moved from the beach to the streets and had a high-fashion moment in the spotlight, and pairing them with the unique style that’s synonymous with Denmark is an unexpected yet inspired twist.

The limited-edition, worldwide drop includes three styles of Havaianas’ comfort-forward classics, all inspired by the bold palette of Rotate’s Spring Summer 2022 collection. Rotate’s signature colours of hot pink and vibrant green are contrasted with a chunky black logo at the toes , perfect for pairing with more understated summer dresses to achieve a careful blend of outgoing and casual.

The collaboration is rounded out by a third pair of thongs in a dark python print, finished with green straps and yellow branding. Each pair also features Havaianas’ signature rubber sole and both brands’ logos on the straps.

Creative Directors of Rotate, Thora Valdimars and Jeanette Madsen, say, “We are beyond excited to unveil our collaboration with Havaianas. The brand’s iconic thongs have been a staple in our summer wardrobes since forever, and we have both been known to pair their thongs with dresses for a quintessential Copenhagen girl look.

“We debuted two looks from our first Rotate collection by pairing them with Havaianas thongs and wearing them in between shows at Copenhagen Fashion Week, and this is still one of our most recognisable street style looks. This is truly a full circle moment for us and a long-time dream come true.”

The Havaianas and Rotate collaboration is an online exclusive, you can get your pair here.

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