Ahead of the festive carnival, ‘Big Fashion Festival’, Myntra has rolled out its mega marketing campaign with Ranbir Kapoor and Kiara Advani. Kiara’s appeal as a fashion trendsetter and Ranbir’s cool demeanor are poised to accelerate conversations around Myntra’s apparel segments. They will play a pivotal role in connecting one of India’s leading fashion, beauty and lifestyle platforms with millions of new and existing fashion-forward consumers.
The campaign’s tagline, “Myntra Big Fashion Festival. India’s Biggest Fashion Dhamaka. Don’t Waste Time” communicates the scale of the event, positioning Myntra as the go-to destination for every fashion need this festive season, while also apprising shoppers of Myntra’s value offerings as part of the mega event. Poised to leverage Myntra’s position as India’s fashion expert, the campaign featuring Ranbir Kapoor and Kiara Advani will be amplified across TV, digital and social media.
As a part of Myntra’s multi-channel activation, among the most popular and most loved national celebrities, fashion and lifestyle influencers will form an important network of proponents for Myntra’s Big Fashion Festival (BFF). They will engage with a very large fan base across the country and highlight Myntra’s proposition of biggest brands, styles, products and offers to reach every part of the country and demography, with the central message of the campaign that urges shoppers to look nowhere but Myntra for all their festive fashion needs.
The platform stated that the concept of the campaign is to take a dig at celeb culture and bring out the bigness of the event, where even the biggest celebs can’t help themselves but to get in on the action, without wasting any time.
Speaking on the launch of the BFF campaign, Nandita Sinha, CEO Myntrasaid, “The Big Fashion Festival brings families and loved ones together, with fashion playing a pivotal role in the festivities. This year’s marketing campaign is to highlight the magnanimity of the Big Fashion Festival, showcasing that no reason is bigger for the attention of people across the nation , not even the much-loved celebrities, than this event itself for the festivity. With this campaign, we aim to penetrate our reach to every nook and corner of the country and strike a chord with the fanbase of Ranbir Kapoor and Kiara Advani.”
Director: Vishwesh Krishnamurthy
Producer: Bhavin Gajria -Corcoise Films
Cinematographer: Swapnil Sonawane
Photographer: Suresh Natarajan/Rahul Jhangiani
Special Appearance: Farah Khan
Celebs: Ranbir Kapoor, Kiara Advani
Agency: Tilt Brand Solutions
Myntra Brand Team – Kejal Parekh, Vivek Abraham, Sridhun Purushothaman, Simran Gagnani