Fashion

Ryerson Cairo Offers Cutting-Edge Courses in Fashion Design and Geomatics in Egypt


The programme’s hands-on, real-world approach not only allows students to pursue their passion about fashion but also gives them experiences and exposure to various aspects of the industry. So, obviously, it is about design, business and sustainability, Ott added.

The programme’s interactive learning approach includes an internship placement, workshops and working closely with industry professionals, Ott said. Students learn “how to communicate effectively through fashion, and skills like image making, photography, web design, advertising and layout.”

The programme “translates these hard skills into soft skills, to reach what we call ‘design leadership’,” Ott said. Fashion professionals need this skill set, he said, to deal with problems confronting the fashion industry, such as overconsumption, overproduction and inclusion.

New Engineering Specialties

Shaker said the Faculty of Engineering and Architectural Science’s programmes offered students the opportunity to explore a number of new technologies.

In the civil engineering programme, he said, “we teach our students new technologies of building, using different materials and new materials, like using glass-fiber-reinforced polymer bars instead of steel bars in building bridges.”

Civil engineering students can choose specialties like structural, transportation, or environmental engineering, he said. “Another speciality as a core for civil engineering is geomatics engineering,” he added.

Geomatics engineering, he explained, it is about using satellite images, laser scanning technologies, and photogrammetry, or collecting data from aircraft.

In the transportation specialty, Shaker said, “we are teaching our students mobility, how things move and communicate with each other, and new technologies related to artificial intelligence.”

In environment, students study problems like how societies can deal with solid waste, water waste, and other things affecting the environment.

He noted that Ryerson Cairo would be bringing in more programmes next year, like aerospace engineering, which at the parent university is one of the leading programmes in Canada, he said.

Media Production

Robert Ott said media production and sport media students at Ryerson Cairo could participate in an extracurricular activity called the Innovation Studio.

“We welcome students from the creative and engineering schools to tackle a specific problem or question, and it is really through collaboration and interdisciplinarity where they will be able to find solutions.”

One of the main elements in the Creative School’s disciplines, Ott said, is image making and management. “In terms of delivering authenticity, so that the consumer gains trust with the brand or the particular organisation, and our students really looking at this from a creative perspective, yes, we deliver all the technical bits and pieces,” he said. “But it is how you connect all that and do this through storytelling,” he said.

“Storytelling needs to have a much broader strategy, in terms of who are you trying to speak to? What tone do you need to use? How often do you have to deliver the message?” Ott added. “This what our students are doing extremely well,” he said.

“Image management is one of those codes that we infuse into every single one of our Creative School programmes.”

Co-Ops and Incubators

Ahmed Shaker said that the engineering faculty has co-op programmes where students go out and work in a specialised firm, adding to their skills and gaining hands-on experience.

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