Adidas by Stella McCartney has unveiled a “first of its kind” sportswear garment designed to demonstrate the potential of a circular fashion ecosystem.
Joining forces with leading names and innovators in the fashion industry to create, test, and innovate, the tracksuit is part of the brand’s pilot circularity program, Made to Be Remade.
The oversized tracksuit blends peach-soft material with a neutral light grey and black colour palette, and is made using viscose (60% viscose, 40% organic cotton).
The new gender neutral garment moves adidas closer to its goal to help end plastic waste, with a take-back scheme allowing consumers to wear it down and then return the product so it can be remade.
Taking place across a three-year period, the consortium which includes partners such as Frankenhuis, have collected and sorted post-consumer end-of-life textiles. The textiles have been regenerated using pioneering Infinited Fiber technology, creating a new man-made cellulosic fiber called Infinna – which looks and feels just like virgin cotton. This is then turned into a yarn blended with organic cotton, for garment production.
At the end of the project, consortium partner Aalto University, a Finnish multidisciplinary community specialising in science, art, technology, and design, will distribute learnings with the industry and bring this potential circular design solution to the ever-eco-conscious consumer.
Speaking about the collaboration, Stella McCartney said in a release: “Sport is about always evolving the approach, and material innovation is no different. More than ever, we are being challenged to find new solutions to deliver the potential for circular fashion, so it’s been hugely exciting to collaborate with like-minded thinkers in the fashion landscape to help not only us, but the industry invent, innovate and consciously design.
“We are truly proud to have produced a garment that provides an end of life of existence, whilst also staying true to adidas by Stella McCartney’s signature style – for next generation activists.”
The Made to Be Remade program is Adidas’ first approach to extending the lifespan of products, following the launch of its FutureCraft loop shoe – an early prototype in helping keep footwear in play for longer.
The adidas by Stella McCartney Sportswear Tracksuit Viscose is available from 6 October via the adidas app.