Not since the ’90s have basics had so much currency in the fashion market. While there are some archival brands that have remained loyal to the minimalist cause – think Max Mara and Jil Sander – it is noteworthy that a large number of fashion newcomers have sworn allegiance to clean lines. One of the biggest breakout stars? It’s got to be Frankie Shop.
This content can also be viewed on the site it originates from.
The brand, which was founded by French-born Gaëlle Drevet, opened its first store in New York’s Lower East Side back in 2014. Fast-forward eight years and Frankie Shop has become synonymous with a distinctly Parisian-meets-New-Yorker brand of nonchalance, which manifests in everything from slouchy suiting and oversized shirts to elevated outwear.
Logo-free, gender-neutral (although the brand has recently launched a dedicated menswear line), and timeless, it’s no surprise that fashion editors and celebrities alike have joined the Frankie Shop cult. The former in particular seems to relish the brand’s low- key yet polished approach to design, and countless members of team Vogue have been spotted in the Lui striped poplin shirt. A true fashion seal of approval if ever there was one.
Yet, despite its measured, “form meets function” approach to design, it’s noteworthy that Frankie Shop has still seen a number of its hero pieces catapulted into the “cult buy” spotlight in recent years. This is no mean feat. From last year’s sellout ripstock quilted jacket to the double-pleated tailored trousers that took over Instagram, its elevated wardrobe staples are big business.
So if you’re looking to add to your autumn capsule, allow us to point you in the direction of this cult fashion editor favourite. Scroll down to see and shop this season’s Frankie Shop highlights.